« Extended GTalk Conference Bot | Main | Google Unveils Universal Search »

Analytics Redesigned ala MeasureMap

Many was blaming Google Analytics for not being accessible as others Google applications and here is the first redesign of the application since its first launch at Google to show that they were listening. The new design just revealed at the Emetrics Summit in San Francisco and it will be activated to the users progressively over the next weeks, so be patient. According to Analytics blog you will be able to old version for at least one month. The interface have been totally redesigned to become more easily customizable with better reports :

dashboard1.jpg
We've redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.

The screenshot posted show a MeasureMap like interface but using the analytics software, since MeasureMap team have joined Google it was about making analytics better and not MeasureMap. While I was wondering what improvements they are working on as announced on MeasureMap homepage.

Some improvements in the new Analytics :

  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
  • Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
  • Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
  • Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

You can Take a tour and explore new interface between see it activated on your account. The Report Finder Tool will help you see where data from the previous interface is located within the new version (it is also linked to from within your reports on the left navigation menu). Check the FAQs for more details about the new version.

Bookmark this article at these sites
Comments
1

I am betting that it is people like us with ecommerce sites (and the ones most in need of the analytics for monetary decisions) are the ones who are really finding this site deficient- all the "wow its so cool and shiny" people are not trying to view visits, bounce, page view and conversion rates all on the same table (which you cannot get to anymore), or bulk export 10's of thousands of lines of information in a report, or who need to use network location for cross reference or who need hrly reports to make informed decisions, or who need to see country data instantly not 5 clicks down, or who need keyword and landing page data cross referenced or who are going to create so many dashboards that they will spend all day scrolling because the architecture is so poorly designed for us.. nope shiny happy bloggers, small site owners and the rest are going to determine the nightmare for the rest of us.. I physically get an ill feeling in my stomach every time i try to just locate the simplest of datum.. nope seems that google decided the webmaster/ecommerce director was unimportant..

so cheers to all of you who find the lack of comprehensive data so appealing - I love to hunt and peck for everything and then screen shoting it so i can review it together.. or even better making another oversized graphic for my home page that is still not comprehensive for my needs..

for me it just means more work and that makes me angry -- and as an angry customer whose company spends more than a million a year in ad buy from Google....you think it would matter but it doesn't from what i have read .. so yay for the user who does not really need it -- so glad it impresses you with it shiny oversized graphics, browser issues and lack of proper functionality for people who actually spend money on google ... the 12th graders here need a product that is not geared to the kindergarten class.. but thanks to Google we are now writing on wide ruled construction paper with colored crayon - yay i am so happy about it I could just scream....

Post a comment





(Email will remain hidden)





Please enter the security code you see here




Related entries
Email to a friend
Email this article to:


Your email address:


Message (optional):